BLOOM., DesignLab Phase 1 Project
Brand and mobile-responsive website development for a hypothetical product

My Role: 
Research, Personas, Task Flows, Sketching, Wire-framing, Visual Design/Branding, Prototyping, User Testing

Group Critique Peers
About BLOOM.
A skin-care guide that builds a routine for users who are unsure where to start in their skin-care routines. 
BLOOK. came about after talking with the people in my life about skincare; asking their opinions, asking what products they purchase, where they buy said products. We started to wonder, "Why is there not something that does this all for us?"

The Challenge
Every single person has different skin needs. There is a large market for skin care products, especially after the emergence of social media and almost every celebrity creating their own skin-care brand. Building trust with brands and influencers has become difficult, and created a challenge for BLOOM.

A routine builder, catered to each user's individual skin care needs.
Skincare can be overwhelming.
Over the years, products have infiltrated the market and talk about the importance of skincare has dramatically increased.
Though, the process of figuring out what works for your skin takes age and products can be expensive.
BLOOM was built with these issues in mind and hopes to be a space where beginners or people advanced in their routine can find what they are looking for.
Competitive Analysis
Does this already exist?
Skincare spaces exist but have a heavy focus on makeup.

Through sites like Sephora and Ulta do have skincare specific features, they were hard to find and not very helpful.

Mobile apps like Beyond Beauty and CHARM, that focus on skin care routine creation, feel outdated and don’t contain enough resources to educate their users.
Interview Discoveries
Some key takeaways from interviews were
- Skincare lacks trust from users
- Influencers get paid
- Reviews are bought
- Unsure if a product is working
- Finding products is daunting
- Most products are found via social media in video form or reviews
- People trust brands
User Personas
I created a few user personas to reflect the information gathered through the interview process.
I built flows to help me understand the process my user would go through.
Low Fidelity
I created some low fidelity wireframes to get an idea for key screens needed. 
I wanted to make sure the landing page catered to the user's need, which would be found post-routine build and after collecting other data through use of the product.
A calendar and routine space were also necessary.
Mid Fidelity
I began adding life into my wireframes. I focused on a skin care routine that would be simple and intuitive for users, while still being helpful and catered to their needs.
Mid Fidelity Desktop
I made sure that my mobile-responsive website was accessible through desktop, as well.
Before heading into high fidelities, I created a mood-board that helped conceptualize my brand values of
Inclusivity, Magic, Welcoming, Confidence, Intimacy.
Brand Identity
My next step was the creation of BLOOM.'s UI.
I decided on shades of pink along with images that had a dream-core quality. 
High Fidelity
Using the UI I created, I began to work on high fidelity frames, which would be instrumental in usability testing. 
I also decided to create an onboarding process, to guide users to effectively build their skin care routines.
Usability Testing
During Usability Testing, I was able to see where users struggled.
Some feedback:
I also decided to change the navigation bar after testings, to make it more accessible and understandable. 
Final Product
Future Additions
BLOOM.'s next steps 
would include a more robust calendar, so user's had a better view of the products they've used in the past. An integration with popular social media apps would be helpful, so users could use BLOOM. as the space for information, whilst still finding new and popular products catered to them. 

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